Anita De Baker
She says she did it all herself (X, 24 Oct) and that 'For a week plus now I never sleep' (X, 27 Oct 2026). She is still posting orders and deliveries across Lagos, including to Ikorodu (TikTok, 27 Oct). Her newer videos are back to a few hundred to a few thousand views.
Latest published report: 27 Oct 2026
⚡ The trigger
A Lagos home baker posted a TikTok of her cake loaves, sold as a bundle with Zobo (a hibiscus drink) for ₦18k, based in Egbeda with delivery within Lagos. Her videos just before had about 5,000 and 14,500 views; this one passed 150,000 (TikTok).
🪝 The hook
One plain product video with the price, area and delivery in the caption (TikTok), so buyers knew how to order straight away.
📈 The numbers
- Viral TikTok: 152,900 views, 20,400 likes, 350 comments and 1,733 reposts (TikTok, checked 28 Oct 2026)
- In the week after, she says she sold 30 cake-loaf packages at ₦18k, 8 big cake parfaits, 6 decorated bento cakes and 15 single loaves, and took 10 orders for November (her own figures, X, 24 Oct)
- A follow-up TikTok on 21 Oct, which she says she 'had to borrow phone' to film, got 30,100 views (TikTok)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 16 Oct 2026, the blow-up date).
- 2 weeks · 30 Oct 2026 · scheduled
- 6 weeks · 27 Nov 2026 · scheduled
- 12 weeks · 8 Jan 2027 · scheduled
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 16 Oct 2026 · TikTok (@anitadebaker)
- Week 1 · 21 Oct 2026 · TikTok (@anitadebaker)
- Week 1 · 24 Oct 2026 · X (@Anitadebaker)
- Week 2 · 27 Oct 2026 · X (@Anitadebaker)
- Week 2 · 27 Oct 2026 · TikTok (@anitadebaker) · outcome: Overwhelmed