Sold outTikTok
Bagels Inc
What going viral did to them
Sold out
Queues round the block; 'almost sold out' of cans and waiting on a delivery (Sep 2025).
Latest published report: 16 Sep 2025
Next check-in
29 Oct 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
TikToks of the bagel shop's self-canned iced matcha lattes (strawberry, vanilla) went viral.
🪝 The hook
A side product, not the main one, became the star: a pretty, own-label can that photographs well.
📈 The numbers
- No public numbers were reported. We only list figures a source states.
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 16 Sep 2025, the first coverage date (blow-up date unknown)).
- 2 weeks · 30 Sep 2025 · passed before launch, no It Blew Up check-in
- 6 weeks · 28 Oct 2025 · passed before launch, no It Blew Up check-in
- 12 weeks · 9 Dec 2025 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 16 Sep 2025 · Yorkshire Post · outcome: Sold out