CrashedTikTok
Candyfestival.nl (Strekdrop)
What going viral did to them
Crashed
Webshop went down; full stock sold out; founders said they are working to raise production to weekly restocks (FavorFlav, Aug 2025).
Latest published report: 18 Aug 2025
Next check-in
28 Oct 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
The founder's first-ever TikTok, testing whether people remembered 'trekdrop', a discontinued Dutch stretchy liquorice he had brought back.
🪝 The hook
Nostalgia for a sweet people thought was gone for good.
📈 The numbers
- Video went almost a million views within hours
- Over 1,000 orders 'in no time'
- Webshop temporarily went down; full stock sold out
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Aug 2025, the blow-up date).
- 2 weeks · 29 Aug 2025 · passed before launch, no It Blew Up check-in
- 6 weeks · 26 Sep 2025 · passed before launch, no It Blew Up check-in
- 12 weeks · 7 Nov 2025 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 18 Aug 2025 · FavorFlav · outcome: Crashed