Scaled upTikTok
CZER
What going viral did to them
Scaled up
Hired a full-time queue manager, added a virtual QR queue, opened a Soho outlet; no profit taken out yet (Guardian).
Latest published report: 10 Sep 2026
Next check-in
5 Nov 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
The founder commented under a US creator's TikTok that she'd bring chopped chicken caesar wraps to Mayfair, then filmed the three-week build.
🪝 The hook
She answered a public 'why doesn't this exist here?' and built it in front of the audience.
📈 The numbers
- Planned 50 wraps a day; sold 400 a day almost at once (founder)
- Queue seven days a week for three months
- 40 staff; second site in Soho (Aug 2026)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 May 2026, the mid-month estimate of blow-up date).
- 2 weeks · 29 May 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 26 Jun 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 7 Aug 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 17 · 10 Sep 2026 · The Guardian · outcome: Scaled up