Scaled upSocial media reel
Hansaben Rathod handmade quilts
What going viral did to them
Scaled up
Orders from several Indian states and five countries; 20–25 village women make quilts, working from home.
Latest published report: 5 Sep 2026
Next check-in
28 Nov 202612-week check-in⚡ The trigger
A reel showing the process of making a traditional quilt like one from her mother's family.
🪝 The hook
Process video of a rural craft, with authentic hands-on making.
📈 The numbers
- Sales over ₹10 lakh (headline)
- Orders from the US, Canada, Australia, Oman and Dubai
- 20–25 village women employed
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 5 Sep 2026, the first coverage date (blow-up date unknown)).
- 2 weeks · 19 Sep 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 17 Oct 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 28 Nov 2026 · scheduled
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 5 Sep 2026 · Dainik Bhaskar · outcome: Scaled up