Scaled upTikTok
Moore Crunch
What going viral did to them
Scaled up
Moore went from working two days a week to five and hopes to hire other people on the autism spectrum (WUSA9, Mar 2026).
Latest published report: 3 Mar 2026
Next check-in
30 Oct 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
A WUSA9 reporter posted his TV segment about founder Marcus Moore, who has autism, on TikTok.
🪝 The hook
A founder story people wanted to back: a young man with autism building a business with his parents.
📈 The numbers
- 'Millions watched' the TikTok clips (WUSA9)
- 'What he would get in four months, he got in a day' (founder's father, WUSA9)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Jan 2026, the mid-month estimate of blow-up date).
- 2 weeks · 29 Jan 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 26 Feb 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 9 Apr 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.