Scaled upTikTok
Pure Sugar Candy
What going viral did to them
Scaled up
Owner describes pallets of candy going to Williams Sonoma (WCVB, Jun 2025).
Latest published report: 23 Jun 2025
Next check-in
27 Oct 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
Reality-TV star and TikToker Bethenny Frankel posted that she loved the shop's hard-candy-coated Swedish Bubs.
🪝 The hook
A celebrity's unprompted rave about a strange hybrid sweet.
📈 The numbers
- Over 600 orders in 20 minutes (owner)
- About 50% of sales now online; TikTok inventory 'sells out instantly' (owner)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 23 Apr 2025, the blow-up date).
- 2 weeks · 7 May 2025 · passed before launch, no It Blew Up check-in
- 6 weeks · 4 Jun 2025 · passed before launch, no It Blew Up check-in
- 12 weeks · 16 Jul 2025 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 9 · 23 Jun 2025 · WCVB · outcome: Scaled up