Red's Garlic Seafood
Paused orders for a day about three weeks in; now takes website preorders with scheduled pickup windows; next goal is a food truck (BI, Oct 2026).
Latest published report: 23 Oct 2026
⚡ The trigger
TikTok reviewer Gabriel Rivera (2M+ followers), who reviews food bought on Facebook Marketplace, paid $200 for a custom seafood pan and posted a glowing review.
🪝 The hook
A rare channel (Facebook Marketplace food) plus an over-the-top pan: 'her seasoning is on another level'.
📈 The numbers
- 300+ orders overnight
- $50,000 in sales over two weeks; later passed six figures (owner)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 May 2026, the mid-month estimate of blow-up date).
- 2 weeks · 29 May 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 26 Jun 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 7 Aug 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 23 · 23 Oct 2026 · Business Insider
- Week 23 · 23 Oct 2026 · DNYUZ · outcome: Scaled up