Scaled upReddit
ThreeStools
What going viral did to them
Scaled up
Quit her engineering job; now has two 3D printers and a laser cutter, a two-month custom waitlist, and earns more than she did as an engineer (Aug 2026).
Latest published report: 21 Aug 2026
Next check-in
28 Oct 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
Founder Julia Becker posted her 3D-printed cat guitar pickguard to a guitar subreddit.
🪝 The hook
Cats sprawled across a guitar body. Silly, niche and very shareable.
📈 The numbers
- 3,700 likes on the post
- At least 30 people asked to buy
- More than 1,000 pickguards sold since
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Jun 2025, the mid-month estimate of blow-up date).
- 2 weeks · 29 Jun 2025 · passed before launch, no It Blew Up check-in
- 6 weeks · 27 Jul 2025 · passed before launch, no It Blew Up check-in
- 12 weeks · 7 Sep 2025 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 62 · 21 Aug 2026 · News4Me (Singapore) · outcome: Scaled up