Scaled upTikTok
Elle's Café
What going viral did to them
Scaled up
Visitors from the US and Germany, branded merch launched, praised by Tourism Saskatchewan (Jul 2026).
Latest published report: 26 Jul 2026
Next check-in
3 Nov 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
The owner stood in front of a snow-covered e-scooter with an ice cream cone: 'It's a beautiful day here in Regina, SK.'
🪝 The hook
Deadpan local humour with a catchphrase; a touring band even gave it a nod on stage.
📈 The numbers
- No public numbers were reported. We only list figures a source states.
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Mar 2026, the mid-month estimate of blow-up date).
- 2 weeks · 29 Mar 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 26 Apr 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 7 Jun 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 19 · 26 Jul 2026 · CBC News · outcome: Scaled up