The Silverfish
People travel long distances to make requests in person; M&S asked them to batter a Colin the Caterpillar; brownies and cheesecakes added to the menu.
Latest published report: 7 Apr 2026
⚡ The trigger
Cousins running an 86-year-old Shropshire chippy posted an 'extravagant burger' video, then began battering anything viewers asked for.
🪝 The hook
Viewers send the requests and watch the results: battered birthday cakes, pumpkins, a sausage in nine layers of batter.
📈 The numbers
- First video got 'millions of views' (BBC)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Apr 2026, the mid-month estimate of blow-up date).
- 2 weeks · 29 Apr 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 27 May 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 8 Jul 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week -1 · 7 Apr 2026 · BBC News · outcome: Scaled up