Sold outTV + TikTok
Flavour Bombs
What going viral did to them
Sold out
Whole range on pre-order within days despite preparing for the 'Dragons' Den effect'.
Latest published report: 18 Feb 2026
Next check-in
2 Nov 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
Appearance on BBC One's Dragons' Den (Peter Jones invested £50,000) on top of an existing TikTok following.
🪝 The hook
'A bath bomb for your saucepan': a one-line concept that explains itself in a two-second clip.
📈 The numbers
- Sales up 3,600% in the week after broadcast
- 87,000 website visitors (vs 1,500 the week before)
- 5,649 new customers
- Entire range sold out; all flavours moved to pre-order
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Feb 2026, the mid-month estimate of blow-up date).
- 2 weeks · 1 Mar 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 29 Mar 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 10 May 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 18 Feb 2026 · Retail Times · outcome: Sold out