Sold outTikTok
Randalls
What going viral did to them
Sold out
The whole pick-and-mix selection sold out; a five-person team restocked over half-term.
Latest published report: 18 Feb 2026
Next check-in
2 Nov 2026catch-up check-in (12-week mark passed before launch)⚡ The trigger
A reel showed a local MD's £270+ pick-and-mix order of old-fashioned sweets, bought as a treat for his staff.
🪝 The hook
A big pick-and-mix order of nostalgic sweets. Satisfying, wholesome viewing.
📈 The numbers
- Over 5 million views (as of 17 Feb 2026)
- 25k new subscribers in 24 hours (owner)
- 'Thousands of online orders' (owner)
Figures come from the sources below and are often the owner's own claims. We don't estimate.
🗓 Check-in schedule
Every entry is checked 2, 6 and 12 weeks after it blew up (from 15 Feb 2026, the mid-month estimate of blow-up date).
- 2 weeks · 1 Mar 2026 · passed before launch, no It Blew Up check-in
- 6 weeks · 29 Mar 2026 · passed before launch, no It Blew Up check-in
- 12 weeks · 10 May 2026 · passed before launch, no It Blew Up check-in
🔁 Check-in history
From published reports (pre-launch backfill). It Blew Up hasn't run its own check-in on this business yet.
- Week 0 · 18 Feb 2026 · The Midlands Gazette · outcome: Sold out